Ferrari's debut electric vehicle, the Luce, sold at auction on August 17, 2026, for $40 million, a price the Financial Times said sets a record for a newly produced car.
BBC News reported that the Luce's unveiling drew criticism from some commentators, who argued the design departed from the dramatic styling associated with Ferrari's traditional models. The Financial Times confirmed the $40 million figure and the record-setting status of the sale.